While dusting off the bunting, making my son’s ‘prince outfit’ for the Royal-Wedding-dressing-up-day at school and preparing myself for the ‘wedding of the year’ on Friday, I was struck by a series of tenuous links between the Royal Wedding and the story we’re telling here at Sage in our latest marketing campaign.
You may have seen our new materials focusing on our 30 year heritage as a British software company – if not, take a look here – www.ourbusinessnation.co.uk. The brochures, emails and website celebrate the best of British business and focus upon a handful of the 800,000 British organisations we are proud to support through our business software and services. Together we’ve come a long way over the past 30 years.
In the beginning
Like the Middleton family business which was built from the ground up to become the successful, profitable business it is today, Sage was also borne out of humble beginnings. Having started following a dinner time conversation between four like-minded people in Newcastle 30 years ago, the company now has a customer in every postcode area in the UK, supports 1/3 of the FTSE 100 and is the engine behind many of the most innovative and entrepreneurial British businesses.
Down to earth
Whilst the Royal family has often been criticised for being out of touch with the British public, here at Sage we pride ourselves on truly understanding the needs of British businesses. With a global Business Partner network that covers 50 countries and stretches every part of the UK, we are never far from our customers. Together, we are dedicated to building intimate and long-lasting relationships with our customer base to help and support them every step of the way, from initial implementation to managing growth and change. We have learnt how much our customers value the business expertise we and our Business Partners provide. Working together, we build competitive advantage into everything our customers do.
Uniting a nation
The Royal Wedding will unite a nation. Personally, I’ll be furiously waving my flag, coo-ing at ‘that dress’ and weeping at the “I DO” moment. But even if you’re not a monarchist, you may at least be celebrating a long weekend off work!
At Sage, we unite our own nation – one of remarkable businesses under Our Business Nation. We’re proud of our heritage as a home-grown British business and are honoured to support such a diverse range of organisations through our CRM, ERP, HR and Payroll software. They number hundreds of thousands in the UK, but here are just a few:
- The Eden Project which welcomes over 1 million visitors a year
- National Assembly for Wales which represents the interests of Wales and its people
- Blenheim Palace, the birthplace of Winston Churchill with over 300 years of heritage
- Playdale Playgrounds, a family run and owned business, since 1735
- Knights of Old, a leading transport and distribution company, which is over 100 years old
- Shaws of Darwen who have been manufacturing sinks for over 100 years.
So as the big day approaches, I will be watching the proceedings with baited breath. And remembering that from relatively humble beginnings, amazing things can happen…
Sarah Croft, Sage Mid Market Team