Networking expert Andy Lopata shares his tips to help build a customer base. You can also catch Andy at our business event, Sage World, this October. Visit www.sageworld2011.co.uk to register for free.
On average it costs four times as much to gain a new customer, as it does to retain an existing one. So building a great customer experience is not just a nice to have, but is a must in today’s market place.
Thanks to an endless wave of online storage devices and innovative ways of connecting to the internet, remote working has never been easier.
Coaching has become more and more popular, across all industries, as a way of increasing productivity. It’s a way of bringing new skills in, without the expense of recruiting.
Last night the final episode of The Apprentice, series seven was broadcast. The show saw the remaining four candidates interviewed mercilessly and their planning skills scrutinised. Planning is a fundamental aspect of business success – without foresight, attention to detail and relevant research, you can’t expect to achieve your best results.
I work in Marketing, which as an industry doesn’t have a great reputation when it comes to sustainability. Most of us regularly receive Direct Mailers which go straight into our rubbish bins, and if you’ve ever been involved in a rebranding exercise it’s often shocking quite how much redundant collateral is thrown out.
So, what about this “Cloud”. Well, there are more definitions than you can shake a stick at, but they don’t matter if people don’t want “Cloud Computing”, we’ve got our desktops after all.
Bribery Act? Why should small to medium-sized businesses care about the Bribery Act? That’s the kind of thing only multi-national finance corporations and arms manufacturers worry about, isn’t it?