So the market conditions are good, you have the best minds in the field working on your product…. the PR machine is in full action and you have shelves waiting to be filled in all major stores… we all like to shop after all, but have you ever give much thought to how your products are made?
On 30 November they’ll be a major UK public sector strike. We’ve already got in touch with some of our SageCover and Sage People Advice customers to give them some advice, but with so many of our customers affected we thought we’d share this advice.
As providers of CRM software it felt like a natural step for us to headline sponsor the prestigious Chartered Institute of Marketing’s (CIM) Marketing Excellence Awards 2011. The Awards, now in their third year, recognise the importance of marketing excellence in the private and the public sector and celebrate the top talent and triumphs in marketing today.
Memetic Marketing sounds like something from a Mad Men episode; something which would have rolled out of an Ad agency in the 60’s and subsequently have slipped behind the cupboard to gather dust.
CRM (Customer Relationship Management) is more than a strategy, more than a piece of software – it’s about people.
Without well written, engaging and optimised content, you are never going to produce successful campaigns in the digital world. That’s because in the digital world there are two kings, there’s content and then there’s Google. King of Kings.
Recently I organised a full day’s worth of focus groups, to meet with Sage Accountants’ Division customers. A chance to meet those who buy the products we write about, who receive the marketing material we send and (hopefully) read our flagship magazine – Sage exchange.
Before you get carried away this is not the latest J.K Rowling book, or indeed any other form of wizardry, Gartner Magic Quadrants are an industry recognised means of offering a visual snapshot of a market’s direction, maturity and participants.
Turn it off and turn it back on again (TOTO) not just a witty one liner from a Channel 4 late-night comedy…it’s a reference to start from scratch, reboot, clear and setup again amongst other things.
It’s been ten months since we launched SageOne, our online accounts software for small businesses, and so far, so good. However, unexpected downtime can happen, even with the best plans, processes and procedures in place.