The world of social media is fast paced and waits for no one. New developments, updates and changes in etiquette are just some of the things users have to deal with on a daily basis. Jonny Ross our Sage Business Expert guides you through the best way to ensure your social media is up to date.
For personal accounts, social media changes are often deemed exciting and can be a refreshing change. However, when you are using social media as an integral part of your marketing campaign, ensuring you are able to stay one step ahead of every platform that you are regularly using, and therefore staying one step ahead of your competitors, is crucial. But how do you ensure your social media marketing is keeping up with the times?
Make a Twitter list of influencers
Often, making full use of the social media platforms themselves is a great way of ensuring that you are able to keep with the times. Twitter influencers are often the first people who are aware of major changes to Twitter and the etiquette or the way it is being used for marketing. Therefore, making a Twitter list of key influencers allows you to quickly and easily access all of their tweets so you can listen to what they have to say as soon as they say it.
Use LinkedIn groups to listen to what others are saying
There is a well-known saying, you have two ears and one mouth, and this saying is particularly relevant when it comes to social media. It is important to speak and be heard on social media, however, it is just as, if not more important, to listen to what is being said. By joining relevant LinkedIn groups with other influencers, you will be able to listen to what others are saying and learn from their advice and insights.
Make a note of all ideas, no matter where they come from
We are all fully submerged in a world of social media marketing at all times, whether this is subconsciously or consciously. Therefore, once you have trained your brain, and your eyes, to become accustomed to looking out for new developments and trends when it comes to digital marketing you will find that inspiration and new techniques are everywhere. Keep a folder on your computer, a note on your phone or a note pad and pen handy at all times so that when you see something innovative or a new way of creating content within the world of social media marketing, you can be sure that you will always have it to hand.
Make a habit of reading industry news sites
When most people get into work, their first tasks are checking their emails, topping up their coffee cup and planning how they are going to spend the rest of the day. But in order to ensure that your social media marketing is keeping up with the times, it is important that you factor in some time at the beginning of the day to read industry news sites. Mashable, Techcrunch and Social Media Examiner are three great sites to add to your bookmark list. They provide industry news, updates, insights and developments across not only social media platforms but across many different industry sectors.
Follow, listen and engage with key industry figures
When it comes to social media marketing, the best way to ensure you are kept within the loop is to follow, engage and listen to key industry figures. It is crucial that you identify several influencers or individuals who you find particularly inspiring to follow on several different social media platforms who will provide you with industry insights, platform changes and their opinions on latest updates or marketing trends.
Use Google alerts to stay one step ahead
Setting up several Google alerts is also a really quick and easy way to ensure your social media marketing is kept current and with the times. Selecting either a few industry figures, keywords or even current trends to be notified on can save you time from having to search for these terms yourself and can ensure you are informed of updates as and when they are broken in the news.
Keeping up to date with marketing trends across social media platforms should never be a difficult or laborious task again. By implementing and following these top tips, you should be confident that if, and when, changes occur your business is able to adapt and move so you should never be left behind the times when it comes to your social media marketing.
Tell us your tips below.