Marketing for Expansion

Marketing your business effectively is a nut every growing business needs to crack. In this guest post, Guy Blaskey, founder of Pooch & Mutt shares his advice on marketing for expansion, and reminds of business of all sizes and sectors – start with a customer need, not a business desire. In ‘the good old days’ […]

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Ignore your existing customers at your peril

Roger Foster from the Chartered Institute of Marketing guest blogs today about nurturing your existing customers and how the customer is king (but money talks). It’s remarkable how many good ideas die on the kitchen table or how company’s sales and marketing executives run around like headless chickens looking for new customers whilst totally ignoring […]

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